MergelineWhat happened to Gmail multi-send mode?
Updated October 29, 2026
Google replaced multi-send mode with mail merge in Gmail. The idea is the same: each person gets their own copy, with an unsubscribe link added. The new feature adds tags like @firstname and Google Sheets support. It is only on certain Workspace plans, so if multi-send disappeared and mail merge never showed up, your plan probably does not include it.
Old name, new feature
Google’s mail merge help page now covers what multi-send mode used to do. Today’s feature does more:
- Personal tags such as @firstname, @lastname and @email.
- Google Sheets as the list, read from the first tab.
- An unsubscribe link added to every email automatically.
- Up to 1,500 mail merge recipients a day.
Who has it
The same eligible plans as mail merge: Workspace Individual, Business Standard and Plus, Enterprise Standard and Plus, and Education Standard and Plus. Free Gmail and Business Starter do not.
If it is missing
Check your plan first, then ask your admin. If you cannot get it, an extension does the same job on any account. Mergeline adds a button next to Send: put people in To, press it, and each person gets their own copy. See why mail merge is not showing.
How it compares with an extension
| Gmail mail merge | Mergeline | |
|---|---|---|
| Plans | Eligible Workspace plans only | Any Gmail or Workspace account |
| Tags in subject | No | Yes |
| Follow-ups | No | Up to 7 with Pro |
| Schedule send | No | Yes, with Pro |
| Cc and Bcc | One address, none with a sheet | Yes, with Pro |
If the built-in tool covers what you need and your plan has it, it is a fine choice.
Old guides online
Many older tutorials still show multi-send mode. If the steps in a video do not match your Gmail, it is probably out of date. Follow Google’s current mail merge help page instead, since it describes what your account has today.
Read the full guide: Gmail’s built-in mail merge
Related answers
Sources
Facts checked October 29, 2026. Google and other vendors change their limits and prices, so check the source before you rely on a number.
Mergeline does this from your own Gmail. Free for 60 emails a day with merge tags and no branding. Pro is $12 a month or $99 a year for follow-ups, scheduling and attachments.