Which Google Workspace plans include Gmail’s built-in mail merge?

Updated October 29, 2026

Plan by plan

From Google’s help page, checked October 29, 2026. Plan names change from time to time, so confirm on the page before you upgrade.

What the feature includes

• Tags such as @firstname, @lastname, @fullname and @email, or columns from a Google Sheet.
• An unsubscribe link added to every email automatically.
• Up to 1,500 recipients in To for a single merge.

What it leaves out

• No tags in subject lines or in linked text.
• Only one Cc or Bcc, and none when you use a spreadsheet.
• No schedule send, no follow-ups, no plain text mode.
• No sending from a different domain or alias.
• You cannot export the list of people who unsubscribed.

If your plan lacks it, or you need follow-ups, an extension works on any plan. See why the button may be missing.

Before you upgrade

Upgrading a whole company to a higher plan just for mail merge is costly, since the price is per user. Ask whether one person can use an extension instead. Also note that the built-in tool still has no follow-ups, no scheduling and no tags in subjects, so you may need another tool anyway. If you do upgrade, give the feature a test run with a small list of colleagues before you send to customers.

Mixed plans in one company

Some companies mix plans, with a few people on Business Standard and the rest on Starter. Only the people on an eligible plan see the button, which explains why it works for a colleague and not for you.

Read the full guide: Gmail’s built-in mail merge

Related answers

• Can I mail merge with a personal (free) Gmail account?
• Why is mail merge not showing in Gmail?
• What is the Gmail mail merge daily limit?

Sources

• Google: Send personalized emails with mail merge in Gmail
• r/googleworkspace: bought Business Starter, no mail merge

Facts checked October 29, 2026. Google and other vendors change their limits and prices, so check the source before you rely on a number.