Choose GMass if
- You send more than 2,000 emails a day, or need to go past Gmail’s limits.
- You rely on open and click reports.
- You run campaigns for a team of 5 to 100 people.
- You want unlimited follow-up stages and A/B tests on one plan.
Mergeline and GMass both send mail merge campaigns from Gmail. GMass is built for volume: it can send past Gmail’s limits, tracks opens and clicks, and starts at $29.95 a month. Mergeline is built for personal sends: 60 emails a day free, follow-ups for $99 a year, no tracking pixels and no server in the path.
| Mergeline | GMass | |
|---|---|---|
| What it is | Chrome extension that sends through your own Gmail tab | Chrome extension for Gmail, with sending and tracking through GMass servers |
| Free plan | 60 emails a day, no time limit, no branding added | No free plan. A 7-day trial with 50 emails per rolling 24 hours1 |
| Monthly billing | Pro $12 a month | Standard $29.95, Premium $39.95, Professional $59.951 |
| Yearly billing | Pro $99 a year (about $8.25 a month) | Standard $249, Premium $349, Professional $599 a year1 |
| Daily sending | Free 60; Pro up to Gmail’s own daily limit | “Send unlimited emails” on paid plans, with a footnote that going past limits depends on your account set-up1 |
| Follow-ups | Up to 7 on Pro, in the same thread, stopping for anyone who replies | Premium and up, with unlimited automatic follow-up stages1 |
| Tracking pixels | None added: no tracking pixels and no link redirects | Open and click tracking, with custom tracking links on all plans1 |
| Where your data lives | In your browser. No Mergeline server receives your lists, emails or replies | Recipient addresses stored in the GMass database; email content passes through its server2 |
| Google permissions | No Google account permissions by default. Optional Google sign-in asks for gmail.send, plus gmail.readonly only if you turn on reply detection | Gmail access that Google’s consent screen describes as “read and manage” your email3 |
| Attachments | Yes, on Pro | Not published |
| Scheduling | Yes, on Pro: start time and sending hours | Not published |
| A/B tests | Yes, on Pro: two subject lines | Premium and up1 |
| Google Sheets | Yes: paste a Sheets link. Pro adds new rows automatically | Yes, with optional Google Sheets access3 |
Both tools live in Gmail as Chrome extensions, but they send differently. GMass sends through its own servers and your Gmail account, and inserts tracking on the way; its privacy post says email content passes through its server2. On paid plans it uses SMTP to go past Gmail’s daily limits, which GMass says depends on your account set-up1.
Mergeline has no sending server. It fills Gmail’s own compose window in your Gmail tab, one email at a time, with random gaps of 45 to 120 seconds by default. Each email lands in your Sent folder like one you typed. The trade-off is that your browser must stay open while a campaign runs, and Mergeline never sends more than Gmail itself allows: about 500 a day on a personal account and 2,000 on Workspace45.
Monthly billing: Mergeline Pro costs $12. GMass Standard costs $29.95, Premium $39.95 and Professional $59.951. Over a year of monthly billing, that is $144 for Mergeline Pro and $479.40 for GMass Premium.
Yearly billing: Mergeline Pro costs $99. GMass costs $249, $349 and $5991. Follow-ups and A/B tests start on GMass Premium, so the like-for-like price is $99 against $349 a year.
Free: Mergeline’s free plan sends 60 emails a day with no time limit. GMass has no free plan since December 21, 20236, only a 7-day trial with 50 emails per rolling 24 hours1.
GMass’s privacy post says it stores recipient addresses in its database for opens, clicks and unsubscribes, that email content passes through its server, and that list information may be shared with ad platforms such as Google for targeted advertising2. Its FAQ notes Google’s consent screen says GMass can “read and manage” your email3.
Mergeline stores your lists, emails, results and do-not-email list in your browser’s extension storage. In its default mode it asks for no Google account permissions: it fills Gmail’s own compose window in your Gmail tab. If you choose Google sign-in instead, it asks for gmail.send, which Google classes as sensitive rather than restricted, and for gmail.readonly only if you turn on reply detection7. That data is used in your browser and never sent to a Mergeline server. The full breakdown is on our security page.
Still deciding? See the best GMass alternatives, or compare every tool’s price on the mail merge pricing page.
Yes. Mergeline Pro is $12 a month or $99 a year. GMass starts at $29.95 a month or $249 a year, and its first plan with follow-ups costs $349 a year1.
No. GMass ended its free plan on December 21, 20236. It offers a 7-day trial with 50 emails per rolling 24 hours1.
Neither tool can promise the inbox. Google asks senders to keep their spam rate under 0.3% and ideally below 0.1%8. Mergeline helps by sending plain emails with no pixels or link redirects, at a human pace, and by pausing when too many addresses bounce.
Yes, on Pro: split your list between two subject lines and see which earns more replies. GMass includes A/B tests from Premium1.
Yes. Paste the sheet’s link and each column becomes a merge tag. Remove people who unsubscribed in GMass first.
60 emails a day free, with no card and no branding. Pro is $12 a month or $99 a year, with up to 7 follow-ups that stop on reply.
Add to ChromeGmail is a trademark of Google LLC. GMass is a trademark of its owner. Mergeline is not affiliated with, endorsed by or sponsored by Google or any other company named on this page.